Arriving Late to an Early Morning Meeting Due to Last Night’s 2-for-1 Special is a Legitimate Excuse

Starting a business while being a college student and why you need to take advantage of it.

The title of this section summarizes one of the most important lessons we have learned since starting the business. Don’t worry about being college students.

beer taps

beer taps

We could list hundreds of times when simply being college students with a big dream has given us opportunities that we never imagined would be possible. We would not be where we are today, if it weren’t for so many great people who were happy to help a couple college kids out.

Ignorance is Bliss

In the beginning, we tried extremely hard to convince potential clients that we were credible and knew exactly what we were doing. We thought this would be the most important goal to achieve in order to gain clients. It’s not easy proving your credibility when there really isn’t anything you are credible of. To make it even worse, we were students. Ignorance is bliss…

We have found that entrepreneurship takes hard work but it really isn’t complex: return the wallet, hold doors, don’t upset mom, make a friend, don’t fake anything and don’t worry about being young and inexperienced. These phrases are the foundation to why our company has gotten where it is today. To clarify, we are not a huge company pulling in multi-millions in sales each year, nor is becoming that a big concern to us.

Now, Don’t Get Us Wrong

We would be bankrupt liars if we said money and sales were not important to the company whatsoever. However, what we do realize is that we don’t control or decide how much money our company will make each year. Our clients do. All we worry about is making sure we provide valuable services and a great experience for our clients. We believe that focusing on consistency and continuous improvements in these two areas gives us the best chance for future success. The rest is out of our hands.

A few Concepts & Ideas we live by

This is the fourth installment in a series of posts called:  How We Started a Company in College with $400, No Experience, & No Clue What We Were Doing.

About Brandon

Brandon is the ceo and co-founder and started ROCS during his freshman year at George Mason University at the age of 19. He was a recipient of the '05 Global Student Entrepreneur Award and in '08 he received Startup Nation’s Dorm-Based 20 Award. He was also coauthor of the '07 book "Student Entrepreneurs: Graduating with a Profit." In addition to ROCS, Brandon helped start and serves on the Board of Directors for the Youth Business Initiative (YBI), an organization to help youth in foster care successfully transition to independence. He also serves on the Board of Directors for Dulles SHRM as the Student Chapter Liaison & Scholarship Coordinator and is a National Member of the Society for Human Resource Management. In his spare time, he also serves as a guest lecturer at Universities and keynote speaker on various panels regarding young entrepreneurship.
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One Response to Arriving Late to an Early Morning Meeting Due to Last Night’s 2-for-1 Special is a Legitimate Excuse

  1. Pingback: How We Started a Company in College with $400, No Experience, & No Clue What We Were Doing — On the ROCS Blog

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