Aviation Marketing Specialist/Business Development in Dulles, VA

Dulles, VA - Full Time - $60-80k salary + benefits ($30-40 per hr)

Job Overview

Responsible for directing, monitoring, consolidating and creating the company's Corporate Product Strategic Plan.

Duties:

• Create a comprehensive Product Strategy plan which includes, market scope, market viability, product performance, and product future opportunities.
• Formulate and manage external and internal communications on the company's product strategies. Including but not limited to Business cases, Business Plans, marketing Plans, etc..
• Perform and Create analysis of product position using marketing concepts like Boston Consulting Matrix, Porter's 5 forces, etc..
• Develop, execute, coordinate and / or oversee market research to support company's business development objectives (internally conducted or through outside vendors)
• Liaise with Customer Marketing Directors to coordinate delivery of appropriate Product Strategy activities to feed into the Corporate Product Strategy.
• Liaise with Product Marketing and Development relative to PMD's product development initiatives and coordinate delivery of appropriate material and information to feed into the Product Strategy
• Work closely with marketing and corporate communications staff to jointly coordinate strategic and tactical marketing efforts
• Provide direction, lead and mentor Product marketing & Development staff:
  • How to better evaluate market opportunities
  • How to quantify the business opportunities
  • How to create marketing plans that will provide superior go to market results
• Supporting and working side by side with executives
• Trial period to possible full time hire
• Creating/ Developing Marketing plans
• Initiating and working with Business cases
• Working in a teamwork environment

Qualifications:

• Working towards or completed Graduate degree
• MBA Desired
• Some type of work experience in Marketing field whether it be an internship or professional position
• Confidence to present new ideas and receive feedback
• Good Communications/ Presentation skills
• Willing to work with a team
• Airline background not necessary

Specialized Skills

• Organizational: Self-starter, results oriented and strong ability to work effectively across departmental and divisional lines.
• Strong leadership, team and consensus building skills; takes decisive action, has persuasive abilities to move others to action to achieve identified PDM goals.
• Sound business management skills; effectively manage personal workload to meet deadlines and ensure quality.
• Ability to work and communicate effectively to all levels of management including corporate executives.
• Create an environment that fosters teamwork and empowers the individuals on the team.
• Demonstrated knowledge of market research methodologies and design; ability to interpret and apply marketing research data.
• Creative: Generate innovative ideas and insights with regards to marketing, positioning statements and public relations; ability to manage complexity and change.
• Innovation: Find creative ways to promote the company's brand objectives; continuously searches for improvements in how they do business.
• Vendor Management: Develops clear Scope of Work and Service Level Agreements with outside vendors, negotiates contracts, monitors progress, and evaluates results.

Company Background

• Aviation Marketing Industry
• 400 employees, began in 1965
• Defining standards and implementing industry solutions for over 500 airlines
• Provide products and services that reduce costs and protect or increase Airline revenue
• Collect and distribute airline fare-related data, reliably and efficiently
• Future concentration towards Asian airline market

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