Marketing Operations Specialist

Marketing & Sales

Washington
,
DC
Contract to Perm
Apply now

Why You Want to Work Here:

The Marketing Operations Specialist will be responsible for frequent monitoring and reporting of email performance and executing drip campaigns. This role will serve as the subject matter expert for email marketing and will work collaboratively with internal stakeholders to develop targeted campaigns that maximize opportunities for cross-promotion of the organization’s programs and initiatives. In addition, this role includes oversight of strategy and logistics for the event, booth, and other experiential marketing initiatives. We’re a growing organization who strives for excellence, creativity, and fun. Located in Washington DC, we’re a non-profit that works in the healthcare industry. 
 

Responsibilities of the Marketing Operations Specialist:

  • Designs, develops, tests, and deploys all email marketing campaigns using Salesforce Marketing Cloud; ensures emails are optimized, user and mobile-friendly, templates are accurately configured, and timely deployments  
  • Implements A/B multivariant testing on subject lines, calls-to-action, images/text, layouts, preferred times, and days of delivery etc. Manages testing calendar, records results, and advises on improvements
  • Performs render testing across devices (Litmus QA), email clients, and ISPs to ensure that emails are rendering correctly
  • Monitors and analyzes email performance; reports key metrics to Senior Manager, Marketing, and Digital Marketing Manager, as well as other members of the Communication Department as needed
  • Ensures that all elements required for successful email deployment are accurate and in place before delivery including proofreading emails for house style adherence, meeting strict deadlines for email review and communicating changes to relevant stakeholders in a timely manner
  • Leads design and production of all email templates working closely with graphic designer on layout; manages multiple templates and optimizes their use based on performance and in accordance with GDPR regulation; manages opt-out requests
  • Schedules email sends and manages the email calendar to ensure alignment with social and web teams; avoids disruptions to content calendar and last-minute changes
  • Trains and oversees temporary/seasonal staff supporting event marketing logistics when ordering giveaways, shipping booth equipment, and producing and distributing printed marketing materials; maintains the calendar for all meetings including external events
  • Staffs event booth when required, serves as the main point of contact for staff supporting external events including coordinating lead capture efforts with Inbound Marketing Specialist
 

Qualifications of the Marketing Operations Specialist:

  • Completed Bachelor’s degree, preferably in Marketing or Communications
  • 2-3 years+ relevant work experience
  • Strong proofreading and editing skills required
  • Prior experience working with email marketing automation platforms including Salesforce Marketing Cloud, preferably in similar role
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
  • Knowledge of Google Analytics, HTML/CSS, A/B Testing, a plus
  • Experience in coordinating and supporting event marketing logistics, including event collaterals such as printed marketing materials and giveaways, shipping booth equipment, staffing and training booth staff
  • Strong interpersonal skills including the ability to handle multiple requests from stakeholders, competing priorities, and frequently changing deadlines
  • Must have excellent customer service skills, time management, and attention to detail

Washington, DC (Hybrid Office)
$70k + Excellent Benefits
Full-time, M-F
Apply now

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