SEO & Digital Marketing Specialist

Why You Want to Work Here:

Responsibilities:

• Develop and execute strategies to increase online visibility, organic traffic, and lead generation.
• Conduct keyword research and implement SEO best practices across web pages, blogs, and landing pages.
• Assist with basic web updates and content editing using platforms like Shopify or WordPress.
• Build and schedule email marketing campaigns using tools like HubSpot or Mailchimp.
• Monitor analytics and performance metrics across Google Analytics, Search Console, and campaign dashboards.
• Support social media engagement and scheduling across platforms like Instagram, Facebook, Pinterest, and LinkedIn.
• Create marketing graphics in Canva and assist with email and print collateral.
• Draft and edit marketing content such as blog posts, product descriptions, and newsletters.
• Collaborate on A/B testing, conversion rate optimization, and campaign reporting.
• Support special projects including internal marketing materials, gallery updates, and review generation.

Requirements:

• Strong writing, editing, and communication skills.
• Ability to juggle multiple tasks and meet deadlines in a fast-moving environment.
• Comfortable using content management systems and basic HTML/CSS.
• Strong organizational habits and attention to detail.
• Self-starter with a collaborative mindset and willingness to learn.

Preferred Qualifications:

• 1–2 years of marketing experience or strong internship background.
• Familiarity with SEO tools, email marketing platforms, and analytics dashboards.
• Experience with Canva or Adobe Creative Suite.
• Exposure to social media scheduling and engagement tools (e.g., Hootsuite, Later, Sprout).
• Interest in content marketing, digital strategy, and data-driven decision making.