Content Marketing Specialist

Marketing & Sales

Fairfax
,
VA
Contract to Perm
Apply now


The Content Marketing Specialist is an exciting opportunity to innovate and execute dynamic content for the our brand. Content Marketing Specialist is responsible for executing content strategies focused on organic growth within the marketing department including influencers program, referral program, blogs, and email execution. You must be adaptable, knowledgeable in email marketing & social strategy, a multi-tasker with strong computer and communication skills. They also must be an independent thinker, can manage day-to-day responsibilities without direction, and have initiative. 

We Offer: 

  • Room for growth
  • Friendly small-team environment 
  • Ability to work directly with President and Founder
  • Health, Vision, Dental
  • Profit Sharing
  • Flexible Spending Account
  • Paid Time Off 
  • Tuition Reimbursement
  • Short Term Disability
  • Long Term Disability 
  • Life Insurance 
  • Paid Maternity Leave 

Responsibilities of Content Marketing Specialist:

  • Content Responsibilities
  • Execute full funnel email marketing campaigns to target customers with relevant content
  • Execute email marketing campaigns, including content creation, template design and development, list segmentation, campaign setup, deployment, and reporting
  • Run A/B tests on various aspects of email communications to optimize campaigns for best results
  • Write and publish engaging content for email and website blog
  • Research targeting audience and relevant keywords for blog content
  • Understand competitive landscape to stay relevant in customer searches
  • Optimize blog articles for traffic and keyword relevancy
  • Interact with online forums and communities for relevant audiences based on buyer personas
  • Establish, execute, and optimize social media strategy including posts, interacting, and creating a marketing calendar
  • Execute social posts on amazon and optimize for performance
  • Plan and post at a regular cadence on Amazon live
  • Respond to influencers with opportunities and content
  • Identify and reach out to key influencers to work with our brand
  • Execute and optimize reviews program for all marketplaces
  • Implement and manage referral program
  • Optimize and look for opportunities to expand referrals
  • Upload new video content to YouTube according to SEO standards and add to all marketplaces
  • Create and maintain SOPs and processes for various digital marketing projects as needed.
  • Assist the Content Marketing Strategist with executing agenda.
  • Attend webinars and read content to increase relevant knowledge

Skills and Abilities Required for Content Marketing Specialist

  • Completed Bachelor’s degree with GPA above 3.0
  • Ability to meet deadlines while managing multiple demands. Strong initiative and ability to handle multiple projects/roles in a fast-paced, evolving environment
  • Strong written communication
  • Experience with email marketing, and social media
  • Strong critical-thinking, analytical and problem-solving skills
  • HTML – proficient
  • Microsoft Excel
  • Adobe Illustrator
  • Adobe Photoshop
Apply now

ROCS Grad Staffing serves these cities and more:

Arlington, VA

Fairfax, VA

Alexandria, VA

Reston, VA

Herndon, VA

Vienna, VA

Great Falls, VA

Falls Church, VA

Crystal City, VA

Winchester, VA

National Landing, VA

Oakton, VA

Chantilly, VA

Centreville, VA

McLean, VA

Burke, VA

Clifton, VA

Lorton, VA

Manassas, VA

Purcellville, VA

Sterling, VA

Ashburn, VA

Leesburg, VA

Springfield, VA

Tysons, VA

Washington, DC

Bethesda, MD

Rockville, MD

Frederick, MD

Silver Spring, MD